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Early Black Friday 2026 — Amazon is live

Amazon just announced Black Friday Week — November 19 to 30 — and the early deals are already live: a Fire TV Stick 4K for $25, an AirTag for $23, a Shark TurboBlade for $200. BJ’s and Lowe’s are live too. Here are the confirmed 2026 sale dates, the headliner deals, and where to shop them.

Updated November 11, 2026·Dates from official retailer announcements

Sale calendar

The early Black Friday 2026 dates that matter

Retailers now spread Black Friday across weeks, not a weekend. These are the confirmed start dates from official announcements — no rumors, no “leaked” flyers.

Warehouse club · Confirmed LIVE NOW — started today, Oct 23

BJ’s Wholesale: Early Black Friday

Members get a head start both in-club and online at BJs.com/BlackFriday, per BJ’s official announcement. The sale is live right now.

  • Toys: up to 20% off + an extra 10% off your entire toy purchase with a coupon, plus free shipping — headliners include the Elf on the Shelf Santa’s Snuggler Bundle, Tytan Magnetic Tiles, and Hot Wheels R/C Let’s Race Snake
  • TVs & electronics: up to 40% off with free delivery on select items — Samsung 85″ U8000HD Crystal UHD 4K Smart TV, Sony wireless noise-canceling headphones, Lenovo IdeaPad Slim 3 15.6″ laptop
  • Home & kitchen: up to 30% off with free shipping — Frigidaire Touchscreen Nugget Ice Maker, Cuisinart Smart Stick Immersion Blender, Dyson V10 cordless stick vacuum

Discount percentages are BJ’s own sale prices at BJ’s — not Amazon prices. The Amazon links above help you find the same products on Amazon; always check the current price before buying.

Product names per BJ’s Oct 15 press release. Deals live Oct 23, in-club and online.

Home improvement · Confirmed Confirmed LIVE NOW

Lowe’s: four weeks of Black Friday

Lowe’s kicks off one of the longest early runs — announced Oct 8, a day earlier than last year’s start.

  • Oct 29: four weeks of deals across tools, holiday décor, appliances and outdoor power equipment
  • Nov 16: “12 Days of Deals” (new this year — expanded from 10) with fresh savings daily
  • Thanksgiving week: Lowe’s biggest savings of the season; stores closed Thanksgiving Day, online-only deals continue
  • Nov 27: Black Friday doorbusters open to everyone (MyLowe’s Rewards members get one-day early online access)
  • Dec 3–24: December Deal Drops on gifts and holiday basics

Lowe’s is live now — this page updates as each wave goes live.

Online · Confirmed Nov 9 ANNOUNCED — Black Friday Week Nov 19–30

Amazon: Black Friday Week is Nov 19–30

Amazon announced its official Black Friday Week and Cyber Monday event on November 9: November 19 to 30, twelve days, starting 12:01 a.m. PT on Nov 19, with Black Friday on Nov 27 and Cyber Monday on Nov 30. Early deals are live now in Amazon’s Holiday Shop.

  • Early deals live now: Fire TV Stick 4K $25 (was $60), AirTag 2 $23 (was $29), AirPods Pro 3 $199 (was $249), Shark TurboBlade $200 (was $400), Ninja Flip $140 (was $250)
  • Today’s Big Deals: a new themed drop every day — and twice on Black Friday and Cyber Monday (midnight + 8 a.m. PT), with savings up to 60% off
  • Amazon Haul: Haul-iday deals Nov 9–14, $1 flash deals, up to 40% off select Haul items during Black Friday Week
  • Prime members get exclusive Epic Prime Deals inside the daily drops; Black Friday prices from Nov 19 stay locked through the whole twelve days

Announced Nov 9, 2026 (Amazon Business Wire). Early prices checked Nov 11 — the Fire TV Stick $25 price had a countdown clock on Nov 10, so check the live price.

How to actually win early Black Friday

  1. Buy the doorbusters, skip the filler. The deepest discounts are on the headliner products (that Samsung 85″, the Dyson) — everything else is regular-sale pricing with a holiday label.
  2. Check the price you saw last month. Retailers raise “was” prices before the holidays. Screenshot or note prices now so you can spot a real deal.
  3. Stack the coupons. BJ’s extra 10%-off-toys coupon stacks on top of the 20% off — that’s the kind of double-dip that rarely survives to Thanksgiving week.
  4. Don’t wait for Amazon on everything. Warehouse-club electronics deals often beat Amazon’s eventual prices — and they sell out first.

Today’s Amazon early deals · Nov 11

Amazon early deals worth a look today

Discounts as reported in today’s deals roundup — Amazon prices change fast, so check the product page before buying. Every link below is an Amazon search link with our affiliate tag.

Streaming · Reported 58% off

Fire TV Stick 4K (2026)

The brand-new 2026 model at its lowest price yet — $25, down from $60. The whole lineup is cut: 4K Select $22 (was $50), HD $20 (was $40), 4K Plus $40 (was $70).

Apple · All-time low

Apple AirTag (2nd Gen)

Apple’s newest tracker at $23, down from $29 — the lowest price yet. The four-pack is $79.99 (was $99), or $20 a tracker.

Audio · Reported $50 off

AirPods Pro 3

$199, down from $249 — within a dollar of the best discount seen all year, and the first Apple item that usually sells out.

Home · Reported 50% off

Shark TurboBlade Cool + Heat Fan

A heater and a cooling fan in one appliance — $200, down from $400. The best price of the year, only the second time it has sold this low.

Kitchen · Reported 44% off

Ninja Flip Toaster Oven & Air Fryer

$140, down from $250 — the one kitchen deal in the early sale with a real discount rather than a coupon dressed up as one.

Budget · From $1

Amazon Haul: Haul-iday deals

Haul-iday deals run Nov 9–14 with $1 flash deals, plus up to 40% off select Haul items during Black Friday Week. The Singles Day code 7YOUHAUL20 (20% off) runs through Nov 12.

Discounts above are as reported on November 11, 2026 — not guaranteed live prices. The Fire TV Stick $25 price had a countdown clock on November 10. Always check the current price on Amazon before buying.

FAQ

Early Black Friday questions

Has Black Friday 2026 started yet?

Yes — BJ’s Wholesale launched its early Black Friday sale on October 23, 2026, with up to 40% off electronics and up to 20% off toys (plus an extra 10% toy coupon). Lowe’s started October 29. Amazon announced Black Friday Week (November 19–30) on November 9, and its early deals are live now.

When does Lowe’s Black Friday sale start in 2026?

October 29, 2026 — four weeks of deals, followed by “12 Days of Deals” starting November 16, doorbusters on November 27, and December Deal Drops from December 3–24.

Are the Amazon links here the same prices as the BJ’s sale?

No — and we won’t pretend they are. The discount percentages quoted are BJ’s own sale prices at BJ’s. The Amazon links help you find the same products on Amazon, where prices change constantly. Always check the current price on the product page before buying.

When is Amazon’s Black Friday Week 2026?

November 19 to 30, 2026 — twelve days, announced November 9. Early deals are live now in Amazon’s Holiday Shop. Today’s Big Deals drop twice on Black Friday (November 27) and Cyber Monday (November 30), at midnight and 8 a.m. PT.

Are there Amazon deals already, before Black Friday?

Yes — early deals are live now. Today’s roundup shows the Fire TV Stick 4K at $25 (58% off), the AirTag 2 at $23 (all-time low), AirPods Pro 3 at $199, the Shark TurboBlade at $200 (50% off), and the Ninja Flip at $140. Prices change fast, so check the product page before buying.

Sources: BJ’s Wholesale Business Wire press release (Oct 15, 2026) via 9to5Toys; Lowe’s PR Newswire holiday announcement (Oct 8, 2026) via PR Newswire; Amazon Black Friday Week announcement (Nov 9, 2026) via Business Wire; early deal prices checked Nov 11 via CNN Underscored and MacRumors.